Y&R NZ scoops Media Grand Prix for Burger King ‘McWhopper’; Colenso scores 1 Gold + 2 Silver

Y&R NZ has just been awarded the Cannes Media Grand Prix for Burger King ‘McWhopper’ tonight in Cannes.

The campaign has picked up another Grand Prix opening night in the Print & Publishing Category, as well as 4 Gold and 2 Silver Lions.

The campaign, which began with a print ad in The New York Times and The Chicago Tribune, and was surrounded by shareable content, struck a chord around the world.  The campaign went viral, with nearly 8.9 billion media impressions, $138 million in earned media and a 40 percent increase in awareness of Peace Day, uplifting all of Burger King’s brand attributes.  Around the world, people uploaded videos of their own McWhopper creations.

Colenso BBDO has had success scoring one Gold Lion and two Silver Lions and DDB NZ has scored a Bronze.

NZ Winners:

Grand Prix Winner:

Y&R NZ, Burger King, McWhopper

Gold Winner:

Colenso BBDO, DB Export, ‘Brewtroleum’

Silver Winners:

Colenso BBDO, Amnesty International, Unblocker (x2)

Colenso BBDO, Anchor Milk, X-Ray Casts

Bronze Winner:

DDB NZ, Westpac, Westpac Chopper Appeal

VIEW THE WINNERS – Media Lions Winners.xlsx