Carat New Zealand appoints ex-ZenithOptimedia’s Alex Lawson to the role of group account director

Carat NZ has today announced the appointment of Alex Lawson (left) to the role of group business director.

Lawson joins Carat from ZenithOptimedia where he was group business director and has also held roles at APN News & Media, Mediaedge and Mediacom.  Well regarded in the industry, Lawson was a 2015 finalist for Campaign APAC’s coveted Account Person of the Year.

Says Rob Harvey, CEO, Dentsu Aegis Network New Zealand: “I’m really excited to have Alex join the team. Alex will bring great energy to the agency and a perfect balance of account service, strategic thinking, and leadership to the role. His diversity of experience is a great fit with our Group’s integrated way of working.”

Says Lawson: “There are very few networks, people or clients in the NZ market that would have offered any serious appeal for me to move.  However, Rob, his vision for the Dentsu Aegis Network brands in NZ, along with the opportunity to work with progressive clients like ASB and Holden ticked each box so when he came calling it was, obviously, a very hard conversation to resist.

“I’m excited to be a part of what he’s putting in place here at Dentsu Aegis Network and really looking forward to translating that progressive thinking into results for our clients and the Carat team.”

Lawson starts with Carat today.