Comedians lend voice to NZTA’s current drug driving campaign via Clemenger Wellington

Stoned drivers compensate by driving more carefully, but eventually their minds wander. No one buys that the government gets what it’s like to drive stoned, so the NZTA and its agency Clemenger BBDO Wellington, partnered with those who have more credibility on the subject. Comedians.

Each time the audience saw the ad, a different comedian was voicing the train of thought of each character, showing that whoever you are, it’s hard to stay focused when you’re stoned.

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