Genesis Energy keep commuters warm with cosy bus shelter installation via .99 and Adshel NZ
Genesis Energy has engaged Adshel to help commuters keep warm this winter, through the creation of a unique and immersive installation in the heart of Auckland’s CBD. In a New Zealand first, an Adshel bus shelter has been fitted with heated seats, transforming it into a warm and cosy space for travelers, as part of Genesis Energy’s ‘Happy Winter’ campaign via .99.
Commuters are encouraged to take a photo of themselves on the heated seats and upload it publicly to social media with the hashtag #GenesisEnergy, to enter the draw to win one of five Samsung tablets.
Says Ben Gibb, sales and marketing, Adshel New Zealand: “This installation is another great example of how Adshel’s street level presence enables clients to bring campaigns to the people in real and meaningful ways. The ‘Happy Winter’ campaign is fun and simple, and lends itself perfectly to this 
immersive street furniture installation, warming commuters’ hearts – and backsides! – to keep them happy this winter, and build awareness of the Genesis Energy brand and product offering.”
Says Richard Gordon, public affairs manager at Genesis Energy: “We love the way that Adshel has brought the ‘Happy Winter’ creative concept to life. Our objective was to amplify the TV and online campaign with an outdoor activation, promoting Genesis Energy’s electricity and natural gas plans in an entertaining way. Feedback so far has been fantastic, and the combination of the immersive experience and competition on social media will further boost engagement with our customers.”
The Genesis Energy installation is live until 5 September.
Media Agency: Starcom
Creative: .99
Production: Adshel NZ
2 Comments
Every student has had this in their book since ’02. Tick for getting it made. I guess?
Check something hasn’t been done before you present it. I’m a fan of using google myself.