Hallensteins suits put to the test in latest campaign via Lachlan McPherson & Friends
Hallenstein Brothers and social media super star Jay Alvarrez put The High Performance Suit to the test in shark-infested waters off The Bahamas.
The campaign, via brand agency Lachlan McPherson & Friends, includes online, broadcast and 360 video of Alvarrez wearing the suit while surrounded by sharks on the Atlantic Ocean floor near the island of Eleuthera.
Says agency founder Lachlan McPherson: “We wanted to show how well the suits perform in even the most extreme situations. Considering Jay only got his dive certification on the shoot, then spent a couple of days filming 65 feet below the surface surrounded by sharks he came out looking pretty great.”
Recent campaigns for Hallenstein Brothers have shown suits being worn by BASE jumpers, motocross riders and Dubai’s Jetman.
Client: Hallenstein Brothers
Agency: Lachlan McPherson and Friends
Director: Florian Fischer
Production: Behind the Mask
Editor: Dan Bali
Post production: Jon Baxter, Perceptual Engineering
Shark safety: Ocean Fox Cotton Bay
Music: @Bravessound