Mobius Awards now open for entries; adds VR + Smart Packaging to entry options; deadline Oct 1

August 9 2016, 1:18 pm | BY Ricki Green | No Comments

mobius_FB_profile.jpgMobius Awards international advertising competition is now accepting entries for its 2016 session. The deadline is Oct. 1.

New entry areas include:

•        Expanded Media Types in Branded Content/Entertainment, including User-Generated Content

•        Immersive Media Marketing, including VR & AR Marketing

•        Expanded Media types in Point-of-Purchase, including Counter Displays, Signage and Window Displays

•        New categories, including: 360º Video, Production Design

•        New category for Package Design: Smart Packaging

The competition, established in 1971, encourages entries in Brand Identity, Branded Content/Entertainment, Brochure/Book, Commercials/TVC, Digital Mobile and Online, Direct, Guerilla/Ambush Marketing (Ambient), Immersive Media Marketing, Integrated Campaign, Outdoor/Out-of-Home, Package Design, Point-of-Purchase, Print, Public/Media Relations, Radio/Audio Advertising, Social Media Marketing and Spec work. Students are invited to enter for the chance to win a Student Certificate.

More information, including the competition package and a look at the 2015 winners, is available at www.mobiusawards.com.