Photography agency Proof launches in NZ

Proof is a modern photographic agency representing and producing for World class advertising photographers based in New Zealand.

The Proof philosophy is one of collaboration, inspiration and constant growth with an emphasis on creative, personal projects. The photographers share a set of values including industriousness, passion, openness and humour.

Luke White founded Proof as a platform to work with brilliant artists and help them to realise their very best work. He likes to think of himself as the Rick Rubin of photography but without the awesome beard.

Says White: “It has been many years since we’ve seen a new photo agency in New Zealand and I think people are ready for something fresh.

“The photographers are all passionate about creating beautiful, authentic stories in their work.”

“The photographers come from a diverse range of backgrounds which really informs their practise. For example, Lee Howell worked as a Formula 1 mechanic which influences how he approaches an automotive shoot. Lottie Hedley was a (friendly) lawyer in a former life and her empathetic understanding of people comes through in her portraiture.

“Collaboration is at the core of what we do and I’m excited to see what creative campaigns and personal projects our first year will bring.”

“I couldn’t be happier to be working with such a talented group of shooters and friends.”

To learn more about Proof, visit the website.