Republik and Fuji Xerox New Zealand score five finalists at the 2016 International ECHO Awards

Republik New Zealand has scooped five finalists at this year’s International ECHO Awards.

The ECHO’s celebrate campaigns that deliver sound strategy, creativity and outstanding effectiveness.

One of the recognised campaigns, ‘A Golden Opportunity’, produced for Fuji Xerox

New Zealand is a finalist in the Best Use of DM, Business and Consumer Products,

and Copywriting categories.

Another Fuji Xerox campaign, ‘Haus of Versant’, is a finalist in the Copywriting category, and Republik is in the running for Small Agency Of The Year.

Says Paul McNamara, director, Republik: “The targeted DM campaign ‘A Golden Opportunity’ was a massive challenge, but one that’s well and truly paid off. It’s completely blown away all sales and revenue targets, and has set a new benchmark for product launches for Fuji Xerox.”

Says Steve Caunce, general manager of corporate affairs, Fuji Xerox: “This is outstanding news and fantastic for all those involved. We measure success by sales and this campaign has delivered. Once again, Republik’s ability to deliver strong creative, with a sound strategic approach has ensured success across the board.”