Hamsters take a cruise in newly launched web film via Y&R New Zealand for Electricity Authority
The Electricity Authority is a New Zealand Government organisation with a website whatsmynumber.org.nz that enables people to quickly compare the cost of electricity from different power companies. To drive traffic to its website, Y&R New Zealand has launched a sharable film for ‘time wasting’ websites like Tumblr, in collaboration with content company Denizen.
Denizen achieved online fame by creating viral videos of hamsters eating tiny foods most notably ‘Tiny Hamster eating a Tiny Burrito’.
The audio on the film comes from the real reactions of elderly Americans as they sample the same New Zealand foods that the hamsters are eating.
Credit list
Client: Electricity Authority
Todd Collings – Programme and Procurement Manager
Nicky Chilton – Communications Manager
Leah Chamberlin – Communications Advisor
Agency: Y&R NZ
CEO/CCO: Josh Moore
Managing Director: Tim Ellis
Creative Director: Seymour Pope
Associate Creative Director: Lisa Dupre
Motion Graphics: Squid Kelly
Designer: Rachel Jupp
Producer: Marique Knight
Account Director: Carmen Sellwood
Account Executive: Scarlett Aldridge
Senior Media Planner: Kate Thomson
Media Buyer: Alex Jackman
Production
Production company: Denizen
Audio: Break Content (for US voice recordings only)
Audio: Park Road Post (Jeremy Cullen)
Grade: Squid Kelly & Park Rd Post