ANZ launches Apple Pay in New Zealand with new campaign via TBWA\Auckland and Melbourne
ANZ has launched a new campaign via TBWA, to welcome Apple Pay to New Zealand.
The campaign was co-created by TBWA\ ANZ Australia and TBWA\ ANZ New Zealand and depicts the new epic way to pay. Produced and shot by Plaza Film’s Paul Middleditch.
Apple Pay is now available to all ANZ customers who have a compatible iPhone or Apple Watch and an ANZ Visa Debit or personal ANZ Visa credit card. It can be used anywhere you can tap and pay.
Says Matthew Pickering, head of retail and brand marketing, ANZ: “Our customers have been asking for Apple Pay and so we’re thrilled to be the first NZ bank to offer it to them. We know they’re going to be excited to start using the service – a sentiment we think the campaign captures beautifully.”
Learn more about Apple Pay, click here.
Creative Agency: TBWA\ Auckland and TBWA\ Melbourne Executive Creative Director – Christy Peacock, Paul Reardon
Creative Director – Julian Andrews
Senior Art Director – Bruce Baldwin
Senior Copywriter – Jim Taylor
Group Business Director – Clair Tenzer
Group Account Director – Maike Blackman
Account Director – Emma Johnson, Nikki Rawling
Account Manager – Ruby Soole
Agency Producer – Janine Wertheim & Jodi Hari
Production Company – Plaza Films
Director – Paul Middleditch
ANZ Head of Retail Marketing – Matthew Pickering
ANZ Senior Marketing Manager – Philippa Wilkinson
ANZ Marketing Manager – Carmelle Anderson
ANZ Marketing Manager – Emma Russell
ANZ Marketing Manager – Katie Thompson
ANZ Marketing Manager – Sarah Mann