ANZ launches Apple Pay in New Zealand with new campaign via TBWA\Auckland and Melbourne

| | No Comments

Screen Shot 2016-10-17 at 7.01.58 AM.jpgANZ has launched a new campaign via TBWA, to welcome Apple Pay to New Zealand.

 

The campaign was co-created by TBWA\ ANZ Australia and TBWA\ ANZ New Zealand and depicts the new epic way to pay. Produced and shot by Plaza Film’s Paul Middleditch.

 

Apple Pay is now available to all ANZ customers who have a compatible iPhone or Apple Watch and an ANZ Visa Debit or personal ANZ Visa credit card. It can be used anywhere you can tap and pay.

Britomart - Epic (1).jpgSays Matthew Pickering, head of retail and brand marketing, ANZ: “Our customers have been asking for Apple Pay and so we’re thrilled to be the first NZ bank to offer it to them. We know they’re going to be excited to start using the service – a sentiment we think the campaign captures beautifully.”

 

Learn more about Apple Pay, click here.

Creative Agency: TBWA\ Auckland and TBWA\ Melbourne Executive Creative Director – Christy Peacock, Paul Reardon

Creative Director – Julian Andrews

Senior Art Director – Bruce Baldwin

Senior Copywriter – Jim Taylor

Group Business Director – Clair Tenzer

Group Account Director – Maike Blackman

Account Director – Emma Johnson, Nikki Rawling

Account Manager – Ruby Soole

Agency Producer – Janine Wertheim & Jodi Hari

 

Production Company – Plaza Films

Director – Paul Middleditch

 

ANZ Head of Retail Marketing – Matthew Pickering

ANZ  Senior Marketing Manager – Philippa Wilkinson

ANZ  Marketing Manager – Carmelle Anderson

ANZ  Marketing Manager – Emma Russell

ANZ  Marketing Manager – Katie Thompson

ANZ  Marketing Manager – Sarah Mann