Cody Industries creates a revolution in pants with the launch of Chilly Bin Pants via TBWA\Auckland

| | 8 Comments

Screen Shot 2016-10-12 at 7.54.12 AM.jpgWhat is going on in the world? It’s no longer safe to wear budgie smugglers to motorsports. You can no longer go outside in a clownsuit. Humankind seems no closer to answering the question: What am I going to wear?

Cody Industries assigned its formidable R & D department to tackle this important issue. The result is a revolutionary garment: Chilly Bin Pants via TBWA\Auckland.

It’s an 18 can mobile bourbon cooling system integrated into a fashionable pair of pants.

The cooler pockets are a snug fit for Cody’s Bourbon and Cola cans and are fashioned from space-travel type materials. Wearable tech has finally landed in NZ.

Says a spokesperson from Cody Industries: “Only this level of science can guarantee a party in your pants. A cutting edge random selection process will allow all manner of Cody’s fans to join the conversation.”

Client: Independent Liquor/Cody’s

Marketing Manager: Giselle Bleakley

Category Manager – Dark RTD’s & Spirits: Laura Youngman

Agency: TBWA\Auckland

ECD: Christy Peacock

Senior Creative Team: David Sylvester & Melissa Turkington

Junior Creative Team: Smeta Chhotu-Patel & Lucy Ochoa-Petit

Additional Creative Tomfoolery: Julian Andrews

Senior Planner: Steve Clark

Business Director: Angelina Farry

Account Director: Aimee Knox

Head of Creative Operations: Sheriden Derby

Senior Producer: Mark Paisey  

Graphic Designer: Agnes Ang

TV Producer: Jodie Hari

Editor & Graphics: Jim Hudson