Mount Franklin provides hydration for any situation via Saatchi & Saatchi, New Zealand
Mount Franklin has just released a new summer campaign, focusing on favourite summer moments Australians love – a dip at the beach or pool, the classic road trip or a BBQ get together. This builds on the brand platform released last year ‘The Nation’s Hydration’ and continues the light-hearted, quirky tone – this time having a little fun with rhyme.
The campaign via Saatchi & Saatchi New Zealand, aims to capture Aussies when they’re out and about. At the centre of the campaign are three digital videos which all feature an unexpected and humorous twist. The activity also features in outdoor advertising, delivering contextual messages that will appear in classic summer spots and popular transport routes. Other touchpoints include radio, social and in-store.
Says Anne Joly, water marketing manager, Mount Franklin: “We are thrilled with the strong results The Nation’s Hydration campaign has generated for Mount Franklin. This summer, more than ever, Mount Franklin will be your perfect hydration sidekick and provide Hydration for any 
Situation.”
Says Corey Chalmers, joint ECD, Saatchi & Saatchi: “After successfully introducing ‘Mount Franklin’ as ‘The Nation’s Hydration’ last year, it’s been great fun extending this into the Summer campaign. It’s so refreshing to have a client who’s prepared to inject a good dose of 
humour into this category.”
CCA Australia – Mount Franklin Water
Victoria Fraser – Group Marketing Manager
Anne Joly – Marketing Manager
Kara Morrow – Senior Brand Manager
Vince Lichaa – Brand Activation Manager
Bec Lucas – Assistant Brand Manager
Creative Agency: Saatchi & Saatchi New Zealand
Corey Chalmers – Executive Creative Director
Jordan Sky, Bob Moore & Antony Wilson – Copywriters
Jane Oak – Head of Content
Nick Bulmer – Business Director
David McIndoe – Head of Planning
Gina Williams – Strategist
Patrick Hancock – Senior Account Director
Becky Kusel – Senior Account Manager
Tomas Cottle – Motion GFX
Rob Flynn – Head of Design
Production Company: Jungle
Director – Steven Saussey
Executive Producer – Nick Simkins
NZ Executive Producer – Yolande Dewey
Australian Producer – Sarah Nichols
DOP – Russell Boyd
VFX – Creature / Lakshman Anandanayagam
Franklin Road
Shane Taipari – Sound Designer
The Kitchen Creative
Simon Lekias – Photographer
Zabrina Wong – Producer
Cream Studios – Retouchers
Capturelab – Retouchers 
6 Comments
Disturbing.
He’s no me.
What’s happened there? I need a drink.
It’s a certain style of humour I guess.
Don’t blame us. It was New Zealand, OK?
Small wonder these feel like 2degrees ads when you’ve same CDs and Director working on it as you did the telco work…
Original was fine, more recent stuff… hmmm