Y&R NZ’s Burger King ‘Whopper’ named a finalist at shortlist stage of LIA 2016 The NEW category

London International Awards (LIA) has today announced the shortlist for the The NEW.

Y&R has scored New Zealand’s only finalist with the agency shortlisted once in the Media Innovation category for Burger King “McWhopper“.

A total of 35 entries were shortlisted in the medium.  The United States picked up 14 shortlisted entries, whilst Australia and the United Kingdom fared well with 4 each.

The shortlisted entries were those that delivered a freshness that makes its impact ever more potent; work that attempts to be category defining in and of itself.

Emad Tahtouh, director, applied technology at FINCH, Sydney was the 2016 jury president. His jury consisted of Lars Bastholm, Emiliano Gonzalez De Pietri, Laura Gregory, Andrew McKechnie, Melanie McShane, Joe Sciarrotta, Taras Wayner and Faris Yakob.

To view all the shortlisted entries with media and full creative credits click here.     

Winners will be announced on 2nd November.