Ogilvy & Mather NZ recruits Angela Bird from Publicis UK for group delivery director role

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Angela_Bird_1.jpgOgilvy New Zealand has appointed Angela Bird in the role of group delivery director. Bird joins the agency from the UK to bring in significant step-change and transform how Ogilvy delivers its creative work through a new, multi-faceted production approach.

This change to how Ogilvy delivers work is integral/key to its continued success. Bird will be leading production teams and improving the operational organisation across the main agency and business units. Her approach focuses on introducing specialised producers, cross-skilled in delivering on a wide range of work, with production integral to the creative process.

Says Bird: “Bringing teams together in this way is streamlined and effective, creative and cost- effective. We need to ensure we are able to deliver with agility and speed – not get bogged down in traditional production processes. And the best way to achieve this is when we have creative and production working alongside each other.”

Bird is highly skilled in operations and production. In her last role at Publicis UK she oversaw the total operational and delivery challenges for their five companies, including Publicis London. She also lectures in agencies and universities on digital production and project management approaches.

Says Bird: “Bringing this way of working to the creative landscape here brings in massive opportunity. Ogilvy is always at the forefront of setting new standards in the industry and I’m delighted to be a part of it.”