Y&R NZ’s ‘McWhopper’ takes home Print Grand LIA + 4 Gold, 1 Silver, 1 Bronze; Colenso BBDO scores two Gold for DB Export ‘Brewtroleum’

New Zealand has picked up 11 statues  – 1 Grand LIA, 7 Gold, 2 Silver and 1 Bronze – at the 31st LIA Awards, judged last month in Las Vegas.

The Print Grand LIA was awarded to Y&R New Zealand for Burger King “McWhopper”. The campaign was hugely successful at LIA this year, earning a total of seven statues by four different juries; 1 Grand LIA, 4 Gold, 1 Silver, 1 Bronze and 1 Finalist.

The other winners from New Zealand include Colenso BBDO Auckland with two Gold statues ` both for DB Export ‘Brewtroleum’ ~ and Clemenger BBDO/Proximity Wellington with one Silver.

The Print, Poster & Billboard Jury was led by Susan Credle, global Chief creative officer of FCB.

Says Credle: “The Grand LIAs went to work that created a movement.  Work that launched a bigger creative idea. The Grand LIA work proves that these mediums still have incredible power.  Over all, I think the jury was not only looking at the craft of the work but also at the strategic thinking behind the work.  It was important to remember we are in the business of art AND commerce.  Small and clever and precious did not get as much attention this year as big and smart and problem-solving.”

NZ Winners:

Clemenger BBDO/Proximity, Wellington

• Silver – Digital – Viral Road Safety for NZ Transport Agency ‘Hello’

Colenso BBDO, Auckland

• Gold – Integration – Multi-platform Campaign for DB Export ‘Brewtroleum’

• Gold – Non-Traditional – Experiential for DB Export ‘Brewtroleum’

Y&R New Zealand

• Gold – Integration – Multi-platform Campaign for Burger King titled “McWhopper”

• Gold – Non-Traditional – Branded Content for Burger King titled “McWhopper”

• Gold – Non-Traditional – Guerrilla Marketing for Burger King titled “McWhopper”

• Gold – Print – Corporate Image for Burger King titled “McWhopper”

• Silver – The NEW – Media Innovation for Burger King titled “McWhopper”

• Bronze – Non-Traditional – Experiential for Burger King titled “McWhopper”

Says Barbara Levy, president of LIA: “Nothing was taken for granted in the judging rooms.  The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again.  So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners.

This year, fifteen GRAND LIAs were awarded:

adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis – Premier Home Insurance titled “Tiny Dancer”

Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”

FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”

HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You’re alive. Do you remember?”

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA   for ING titled “The Next Rembrandt”

McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard”

McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”

SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”

Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA   for REI titled “#OptOutside”

Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”

Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”

2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.

The following companies were honoured with the 2016 Of The Year Awards:

Network of the Year:

McCann Worldgroup

Agency of the Year:

McCann New York, New York

Production Company of the Year:

Framestore

Post-Production Company of the Year:

The Mill

Radio & Audio Company of the Year:

Produce Sound, Johannesburg

Music & Sound Company of the Year:

Factory, London