Paper Plus encourages millenials to pick up a book in new outdoor campaign via FCB NZ
January 24 2017, 1:26 pm | | 3 Comments
For millennials, social content like Snap Stories are literally the new books. It’s what they’re consuming night and day.
Paper Plus via FCB New Zealand has launched a new outdoor campaign which shows just how bad things have got and suggests perhaps it’s time to read a proper book.
3 Comments
I don’t see how simply reflecting their current behaviour through an archaic visual will prompt anyone to do anything. Might get some creative credit though, eh?
Last year’s was so much better.
a lot more sense.