Toyota redefines tough in its newly launched Hilux campaign via Saatchi & Saatchi, NZ
Toyota New Zealand has released a new campaign today for the rebuilt Hilux, that centres around a story of Kiwi mateship, created by Saatchi & Saatchi, New Zealand.
Says Corey Chalmers, ECD, Saatchi & Saatchi: “The new Hilux redefines what toughness means. At the same time, the idea of the staunch Kiwi bloke is going through a bit of a change as well. We wanted to reflect this new world in a tale of a mates helping mates – not just by towing something, but helping them through good times and bad. So while Kiwi blokes are often men of few words, when it’s time to chat things out, a decent hitout in a Hilux can be just the tonic to help them get through the rough stuff.”
Says Andrew Davis, general manager UV and marketing, Toyota: “Hilux is a hero in our lineup and it’s great we can celebrate this model with a new campaign. We’re excited about the end result, and how Hilux is reflected in various environments throughout the story. From listening to our passionate customers Hilux is more than just a ute – it’s a tool of trade, a part of the family and an enabler to do what you want.”
The campaign will run across TV, online, press, digital, social and POS. A 90″ version of the TVC will air this Sunday night.
Client: Toyota New Zealand Limited
Chief Executive Officer: Alistair Davis
General Manager UV & Marketing, Executive: Andrew Davis
Manager Marketing: Susanne Hardy
Marketing – Operational: Sonya Coutts
Creative Agency: Saatchi & Saatchi Credits
Managing Director: Paul Wilson
ECDs: Corey Chalmers and Guy Roberts
Creative Team: Steve McCabe and Kim Fraser
Digital Creative Director: Terry Williams-Willcock
Senior Producer: Josh Forsman
Business Director: Susie Darling
Account Director: Amanda Brittain
Head of Design: Rob Flynn
Motion Graphics: Tomas Cottle
Digital Creative Director: Digital Creative Director
Senior Digital Creative: David Hunter
Digital Producer: Matt Couston
Production Company: Goodoil
Executive Producer: Sam Long
Producer: Liew Griffiths
Director: Hamish Rothwell
DOP: Germain McMicking
Sound Design: Shane Taipari @ Franklin Road
Photographer: Ross Brown @ Match Photography
Retoucher: Andy Salisbury
Media: Starcom
Sally Falconer – General Manager
Toby Yonge – Business Manager
Soundtrack: ‘You Got Me Singing’ – Leonard Cohen