Bestads Six of the Best reviewed by Michelle Spivak, creative director, TBWA\Chiat\Day, NYC

MichelleGuestJudge.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Michelle Spivak, creative director, TBWA\Chiat\Day, New York.

BEST TV
This batch of TV/Web Film is tricky. I was excited to see what Snickers would do for Super Bowl this year, but when it came to the LIVE part - I wasn't sure why it had to be live in the end - other than the mention of the 3rd quarter - there didn't seem to be anything to make it seem like it couldn't have been filmed in advance. That said, I bought the hook, and from this bunch it's my pick - for trying to do something different during the game. READ MORE...

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A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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