How Auckland Council - Biosecurity turned a kauri tree's tears into music via Ogilvy & Mather, NZ

Screen Shot 2017-03-20 at 7.04.23 am.jpgCase Study - The mighty kauri trees of NZ face extinction. Kauri dieback; a deathly disease has been killing these native giants at a rapid rate. But they're dying silently, which means the epidemic is easily overlooked.

Auckland Council - Biosecurity via Ogilvy & Mather New Zealand, developed unique software that transposed the tears of one dying kauri into musical notation and using the Auckland Philharmonia Orchestra people could hear the tree's pain.


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