How Auckland Council – Biosecurity turned a kauri tree’s tears into music via Ogilvy & Mather, NZ

Case Study – The mighty kauri trees of NZ face extinction. Kauri dieback; a deathly disease has been killing these native giants at a rapid rate. But they’re dying silently, which means the epidemic is easily overlooked.

Auckland Council – Biosecurity via Ogilvy & Mather New Zealand, developed unique software that transposed the tears of one dying kauri into musical notation and using the Auckland Philharmonia Orchestra people could hear the tree’s pain.

VIEW THE CONCEPT