D&AD Awards day one: Clemenger BBDO Wellington and Ogilvy Auckland score Pencils

The first set of D&AD Pencil winners for 2017 have been announced, with New Zealand scoring two Pencils so far.

Australia is off to a flying start with 17 Pencils so far, behind leading countries the USA (38 Pencils) and the UK (33 Pencils).

Clemenger BBDO Wellington has scored a Pencil for KiwiRail ‘The Conscious Crossing’, as has Ogilvy Auckland for Auckland City Council ‘A Kauri cries’ .

Entrants will have to wait until the Award Ceremony at Troxy, London this Thursday 27 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.

The total number of Pencils awarded in each category are:

Writing for Design – 6 Pencils

Outdoor – 21 Pencils

Crafts for Design – 24 Pencils

PR – 26 Pencils

Crafts for Advertising – 32 Pencils

Creativity for Good – 33 Pencils

Music Videos – 12 Pencils

Magazine & Newspaper Design – 23 Pencils

All 177 pieces will appear in the 55th D&AD Annual published later this year.

There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.

Says D&AD President Bruce Duckworth: “Over 220 international creative leaders have come to judge the D&AD Professional awards this year and I am thrilled to see the range of Pencils on day one of results. Even at this early stage we are delighted to see the fantastic quality of work coming through from all around the world. Watch this space for even more tomorrow.”