Lotto NZ's new 'Dylan' commercial via DDB celebrates community sport in New Zealand

LOTTO-Dylan.jpgAfter years of successfully celebrating the life-changing possibilities of winning big, DDB and Lotto NZ have ventured into new territory, highlighting Lotto NZ's core purpose of generating community funding.

This film enters the world of young Dylan, a keen, albeit trepidatious, football player, who with a light tap of the ball, sees his own life take a dramatic shift.

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DDB chief creative officer, Damon Stapleton, says the 60-second film recognises Lotto players for the contribution many of them may not even realise they're making. The spot sees DDB working with the acclaimed The Sweet Shop once again.

LOTTO-DYLAN-2.jpg"This film sprung from the desire to tell Lotto's other story," says Damon. "There are dreams about winning, and then there are the dreams of the kids out on the sports field every weekend, and their parents standing on the side line."

"This piece isn't about winning. It's about the kids getting out there and having a go, learning about teamwork and perseverance," says Stapleton.

Adds Emilia Mazur, Lotto NZ General Manager of Corporate Communications and Social Responsibility: "We wanted to share a familiar Kiwi story that celebrates an everyday but, in its own way, extraordinary sporting moment.

"One hundred percent of Lotto profits go back into the community. With this film we want to inspire Lotto players about the opportunities they provide to sports at all levels across New Zealand, simply by playing.

"We love telling the story of the life-changing possibilities from winning big, but we also relish the celebration of small successes that happen every weekend on the sports field, the ones that make Kiwi kids and their parents proud for weeks."

Says Mark Albiston, director at The Sweet Shop: "I wanted this spot to feel really familiar. I personally identify with the frustrated but proud dad, and the girl reminds me of the really tall girls my friends and I all wanted to dance with at our old 'Blue Light' discos back when I was 13 in the eighties. I hope that people see a lot of what makes Saturdays and being an early New Zealand teen really special and in its own way slightly agonising."

Agency: DDB New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Directors: Brett Colliver and Mike Felix
Lead Business Partner: Zoe Alden / Kate Lines
Planning Director: Rupert Price
Agency Producer: Rosie Grayson
Executive Producer: Judy Thompson
Production Company: The Sweet Shop
Managing Director/ Executive Producer: Fiona King
Producer: Andy Mauger
Director: Mark Albiston
DOP: Marty Williams
Post Production Company: Grade - Pete Ritchie
Post production online: Palace Studio
Editor: Luke Haigh
Soundtrack/Composer/Music: Cam Ballantyne - Beatworms

Lotto NZ
Chief Marketing Officer: Guy Cousins
General Manager, Corporate Communications and Social Responsibility: Emilia Mazur

6 Comments

James said:

Another nice story, nicely told.

Barry said:

Bloody good eh

Leon said:

Is that Terence Stamp's voice narrating the ad?

Yada yada said:

Eryn Wilson gets a lot of 'goofy/loveable dad' gigs, doesn't he?

Lizzie said:

My son loved acting in this ad and is as proud as punch of the end result. Well done team!

Annie said:

Lizzie, this is my current favourite ad. Your boy is amazing. I just love the expressions on his face. Makes me smile. Well done to him. He's gonna be a star!

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