Adshel NZ set to expand its national digital roadside network with 70 additional screens

Adshel New Zealand has announced the expansion of its Adshel Live digital street furniture network, with the phased roll-out of 70 additional screens commencing from today.

Phase three of Adshel NZ’s digitisation strategy adds to the existing network of 150 digital advertising panels across Auckland, Wellington and Christchurch, with increased coverage in each of these markets, while also extending the reach of the network into Hamilton. Site selection focused on maintaining the quality positioning of the network, supplementing the existing national footprint and delivering coverage in proximity to key retail precincts, further improving Adshel’s delivery of reach and frequency.

As with previous phases in the Adshel Live roll-out, the new locations across the network will feature state of the art technology. The Adshel digital screens are 75-inch, ultra-high definition, with 4K content capability, adjusting to the ambient light conditions to ensure continuity of the quality display.

Says Nick Vile, general manager, Adshel NZ: “This roll-out is the third phase of our ongoing digitisation strategy, enabling Adshel to continue providing unrivalled campaign flexibility and relevance, at even greater scale, with the capabilities to target audiences and respond to business needs instantaneously.

“It is a substantial civil works and infrastructure exercise, but it means Adshel will continue to remain at the forefront of digital innovation within the NZ out-of-home market, with the largest national digital network. Investment in digital and data capabilities is continuing to drive growth opportunities for the outdoor market – on top of the macro trends delivering tail winds for the sector, including continued fragmentation of traditional media, increased urbanisation, and with it, increased investment in infrastructure to support that population growth.

“The advantage of digital out-of-home advertising is that it supports technology and data-led planning, enabling individually-tailored messages at low cost to deliver greater levels of relevance to target audiences.  Our research has shown that contextually relevant ads are 19 per cent more effective, and we continue to work with our clients to create tailored campaigns and ensure they are gaining the full benefits of the Adshel Live product and our optimisation tools.”

Adshel Live will continue to be supported by the evolution of AdSmart, a proprietary content management system which allows clients to independently schedule their own creative and respond to a variety of external influences – including traffic, weather, competitor activity and market dynamics. Clients that have used this technology to its best advantages include Mini, Tag, Ford, KFC and McDonalds.

Phase three of Adshel Live will roll out in New Zealand over the next two months, commencing from today.

For more information and to view the Adshel Live sites on an interactive map, visit www.adshellive.co.nz.