BBDO edges out Leo Burnett for Network of the Year honour in Campaign Brief’s The Work 2017

BBDO is the top ranking network in Campaign Brief’s THE WORK 2017. The network has 6 offices that contributed to their overall network total of 106 Acceptances. BBDO edged out Leo Burnett, who had 8 offices that contributed to their high total of 97 Acceptances.

The third highest ranked network is TBWA with 62 Acceptances followed by Ogilvy & Mather with 58, Dentsu with 51 and J Walter Thompson with 48 Acceptances.

BBDO’s performance was led by creative powerhouse Clemenger BBDO Melbourne with an amazing 39 acceptances in THE WORK 2017. BBDO Bangkok (19), Clemenger BBDO Wellington (18), Colenso BBDO Auckland (16), BBDO Singapore (7) and BBDO Guerrero Philippines (7) also contributed.

Leo Burnett’s 97 acceptances was even across 8 offices – led by great performances from Leo Burnett Sydney and Leo Burnett Malaysia with 24 and 17 respectively. Also contributing were Leo Burnett Melbourne (15), Leo Burnett Taiwan (11), Leo Burnett Philippines (10), Leo Burnett Bangkok and Jakarta (8 each) and Beacon/Leo Burnett Japan (4).

TOP 20 NETWORKS IN THE WORK 2017

#3 TBWA  (62)

#4 Ogilvy & Mather  (58)

Now in its 15th year, THE WORK 2017 features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.

To qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an international, regional or local awards show. Entries are open to all agencies, production companies, individuals and suppliers who are based in Asia, Australia and New Zealand.

THE WORK 2017 Notifications of Acceptances with full details will be emailed to all successful agencies over the next 7 days.

VIEW THE WORK 2017