Cannes Contenders: Colenso BBDO, Auckland

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

trucklow-thumb-400x269-244438.jpgDB Breweries: BD Export Beer Bottle Sand
Colenso BBDO, Auckland

The world is running out of sand. Sand is used in everything from construction to pharmaceuticals, and as a result two thirds of the world's beaches are retreating. So we built a fleet of machines that turn empty bottles of DB Export into a sand substitute. DB Export Beer Bottle Sand is then supplied to construction companies, manufacturers and anyone else who needs it, reducing the country's dependence on beach-derived sand. Now, to save their beaches, New Zealanders just have to empty a bottle of DB Export. Drink DB Export. Save the entire world.
7DOG_BUTTER (1).jpg7DOG_JUST CHILLjpg (1).jpgFonterra: A fresh start with dairy
Colenso BBDO, Auckland

There has been a growing misperception that dairy - butter, cheese and full cream milk is bad for you. We haven't done anything to change this perception for the category, until now. We produced a series of nostalgic posters with iconic imagery and simple messaging that cut through. These were both posters and full page print ads that were followed, in the same publications by another insertion with a more detailed explanation. These images provoke a feeling of a simpler time 7DOG_COOL AGAIN (1).jpg7DOG_CHEESE (1).jpgbefore this dairy nonsense, and give back permission by removing the unnecessary guilt.


Anchor Milk Slams 3 Blank Canvas (1)-thumb-400x167-246238.jpgFonterra: Anchor Milk Slams
Colenso BBDO, Auckland

For the first thirteen years of our lives we do exactly what our parents tell us. For the next thirteen we do the exact opposite. To engage a new audience, Anchor and Colenso BBDO collaborated with World Champion Slam Poet Harry Baker and visual artists like Parris Goebel to create three performance poems about milk. The campaign aligns directly with Anchor's 'Go Strong' platform, the belief being that the nutrition in dairy provides the strength which builds confidence to give anything a go. The project aims to inspire teenagers to be themselves and create their own definition of strength.
Child_replacement (1)-thumb-400x209-246673.jpgPedigree Adoption Drive: The Child Replacement Programme
Colenso BBDO, Auckland

It can be hard on parents when their kids leave home. So we created the Pedigree Child Replacement Programme -a service that pairs abandoned dogs with abandoned parents.  

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