Cannes Contenders: Saatchi & Saatchi

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Bay.jpgBay Audiology: The emotional hearing test
Saatchi & Saatchi

Last year the cost of hearing loss to our economy was nearly $1 billion. Kiwis of all ages suffer from hearing loss, not just the old and many of these people are in denial of the impact it's having on them as well as the people around them. We created a hearing test that a handful of kiwis would never forget, by making their test so personal they couldn't ignore it.
Shielded.jpgWomen's Refuge: The Shielded Site
Saatchi & Saatchi
New Zealand has the worst family violence rates in the developed world with one in three women experiencing abuse at some stage in their lifetime. In addition to the escalating rates, the methods used to perpetrate violence are also evolving, which means there is an increasing need for organisations like Women's Refuge to advance the ways that they support victims. While technology can be a powerful tool for victims of domestic violence to ask for help, get information and stay in touch with support networks; in an increasingly digitally connected society, technology has also extended the reach of abusers. We created a simple script that can be copy-and-pasted into a website's code. When the Shielded icon is clicked, it launches a discreet website inside an iFrame, containing all the vital information a victim needs, including a direct portal to make contact - without ever appearing in their browser history, making every website a potential place of refuge for victims of abuse.

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A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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