Cannes Contenders: Special Group, Auckland

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

CB_Specialcannes_2017_molenberg (1).jpgMolenberg: The Molenberg Sandwich Shop
Special Group, Auckland

A totally designed and created from the ground up pop-up sandwich shop for Molenberg in the heart of Auckland city. It sold sandwiches created by consumers (through a social media campaign) and professionally prepared by Molenberg. The winning contestants got to keep all the money their sandwiches made through the sales. At the end of the 5 weeks there was a sandwich-off where the weekly winners went head to head for top honours and a big money prize.
CB_Specialcannes_2017_data hunt (1).jpg2Degrees: Data Hunt
Special Group, Auckland

To help reach people over summer, 2degrees launched Data Hunt, an app using interactive GPS mapping and live augmented reality. It let Kiwis to find and collect 200,000,000MB of free mobile data from 1700 spots all over the country. People were driving, walking and exploring thousands of kilometres to get data which was instantly added to their accounts once collected. Or sent to non customers on a SIM. Players could collect pins worth anywhere from 30MB right through to 1GB.

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