Cannes Contenders: TBWA\Auckland

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2017-04-24 at 11.16.03 am.jpgThe Salvation Army: The Unexpected Homeless
TBWA\Auckland

Partnering with the country's biggest news site, the most iconic symbol for home was interrupted. On September 27th, Kiwis were plunged into homeless, with one click of the website's home button people were diverted inside the real stories of living in a car, a garage and couch surfing. The biggest property website, Trade Me, and one of Auckland's largest real estate papers followed, leading people to an unexpected view into a family's homeless situation. The campaign message reached over a quarter of the population, exceeded donations goals and traffic to The Salvation Army website hit a record high.
onair.jpgCarlsberg: Probably Christmas
TBWA\Auckland

A clever example of how everything links to Carlsberg probably being the best beer in the world.




onair.jpgCarlsberg: Probably Grapes
TBWA\Auckland







onair.jpgCarlsberg: Probably Pharoah
TBWA\ Auckland







onair.jpgCarlsberg: Probaby Tart
TBWA\Auckland

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