DDB NZ ranks #2 Agency of the Year at 38th AWARD Awards in Sydney; Clemenger BBDO | Touchcast scores Gold Pencil for NZTA ‘Hello’

The winners of the 38th annual AWARD Awards have been announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region. The theme for the night was “Digging for Gold” and didn’t disappoint with a record number of golds being presented along with a solid gold pencil for “Best in Show”. Held at Carriageworks as part of Semi Permanent festival, the ceremony delivered 35 Gold Pencils, and awarded a further 117 Silver and 149 Bronze Pencils.

The award for Agency of the Year was presented to Clemenger BBDO Melbourne, which also took home the most gold pencils of the evening, scoring 20 across PR, Direct Marketing, Digital, Innovation, Integrated Campaign, Market Disruption & Product/Service Development, Creativity for Good, Design, Poster and Outdoor, Promotion & Experiential, Film & Video and Branded Entertainment & Content. DDB New Zealand was ranked #2 Agency of the Year and Clemenger BBDO | Touchcast, Wellington was ranked #3 Agency of the Year and scored a Gold Pencil for NZTA ‘Hello’.

R/GA followed with two gold awards across Craft in Advertising- Film and Design, as did Revolver/Will O’Rourke with 2 gold pencils for Craft in Advertising – Film, and Design. One gold award was awarded to FINCH, Leo Burnett Melbourne, GPY&R Brisbane, J. Walter Thompson Sydney, Nylon Studios, Clemenger BBDO | Touchcast Wellington, Houston Group, The Editors, Goodoil Films, Alt.vfx and Blackbird.

Network of the Year went to BBDO, Client of the Year was awarded to Transport Accident Commission, and Production Company of the Year was presented to Exit Films.            

Best in Show was awarded to Clemenger BBDO Melbourne for its Meet Graham campaign for  Transport Accident Commission.

Presented by Glenn Cole (left), founder and creative co-Chair of 72andSunny, the Chairman’s Choice award went to The Boys by Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Australia.  

Says Cole: “It was hard to select The Chairman’s Award. The struggle was real. In the end, I chose “The Boys” for Bonds. I respect that this team and client created a distinctive, disruptive, and original new brand voice. It’s one thing to nail a one-off project execution. It’s a hell of a lot harder to create a voice for an organisation that sets the table for the next decade. It’s definitely harder than it looks.”

Recognising the most prolific of entrants, Creative of the Year was awarded to Gavin Chimes, Marcel Sydney – an award that considers those being credited across the most individual campaigns that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).

This year, Tom McFarlane (right) of M&C Saatchi, one of the Australian advertising’s most influential and effective creatives, was inducted into the AWARD Hall of Fame, celebrated for outstanding achievements.

Says Wilf Sweetland, chair of AWARD: “Congratulations to our long list of finalists and winners, especially to Clemenger BBDO Melbourne for being awarded Agency of the Year and our first ever solid Gold Pencil for Best in Show. This year a record number of 35 gold pencils have been awarded – a figure which bears testament to the outstanding level of talent in the Asia Pacific region.”

The 38th AWARD Awards Jury Chairs: Chair of Innovation, Integrated Campaign, Market Disruption & Product/Service Development and Creativity for Good, Darren Spiller (Host); Chair of Direct Marketing, Mike Spirkovski (Saatchi & Saatchi); Chair of Craft in Advertising – Film, Ben Welsh (DDB); Chair of Film & Video, Ben Coulson (Clemenger BBDO); Chair of Craft in Advertising – Print/Typography/Illustration, Shane Bradnick (DDB); Chair of Print and Poster & Outdoor, Brett Colliver (DDB); Chair of Radio, Alex Derwin (BMF); Chair of Digital and Craft in Advertising – Digital, Ben Keenan (Thought Police); Chair of Design, David Park (Maud); Chair of Branded Entertainment & Content, Justin Drape (The Monkeys); and Chair of Promotion & Experiential and PR, Sinead Roarty (J. Walter Thompson).

This year again AWARD highlighted the top five agencies, clients, production companies, and Network of the Year:

Agency of the Year – Top 5

1)    Clemenger BBDO Melbourne

2)    DDB Group New Zealand

3)    Clemenger BBDO | Touchcast, Wellington

4)    The Monkeys

5)    R/GA Sydney

Production Company of the Year – Top 5

1)    Exit Films

2)    FINCH

3)    The Sweet Shop

4)    Goodoil Films

5)    Revolver/Will O’Rourke

Client of the Year – Top 5

1)    Transport Accident Commission

2)    Mars Australia

3)    Google

4)    Bonds / Pacific Brands Underwear Australia

5)    SKY Television New Zealand

Network of the Year – Top 5

1)    BBDO

2)    DDB

3)    TBWA

4)    Leo Burnett

5)    Havas Worldwide

Creative of the Year

Gavin Chimes

Agency: Marcel Sydney

Chairman’s Choice

Title: The Boys

Agency: Clemenger BBDO Melbourne

Best in Show

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Client: Transport Accident Commission

Gold Winners

Category: Film & Video

Subcategory: Charity, Individual. Any Length

Title: The Lucky Ones

Agency: J. Walter Thompson Sydney

Category: Film & Video

Subcategory: Television Commercial, Individual. Over 30 Seconds

Title: Hello

Agency: Clemenger BBDO | Touchcast, Wellington

Category: Film & Video

Subcategory: Television Commercial, Campaign. 30 Seconds

Title: The Boys

Agency: Clemenger BBDO Melbourne

Category: Integrated Campaign

Subcategory: Integrated Campaign

Title: Meet Graham

Agency:  Clemenger BBDO Melbourne

Category: Poster & Out
door

Subcategory: Charity, Individual. Any Size/Format

Title: Life Saving Stickers

Agency: GPY&R Brisbane

Category: Poster & Outdoor

Subcategory: Interactive and/or Moving Indoor, Individual

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Category: Public Relations

Subcategory: Best Integrated Campaign Led by PR

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Category: Direct Marketing

Subcategory: Integrated Solutions

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Category: Direct Marketing

Subcategory: Alternative Media, Individual

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Category: Design

Subcategory: Environmental Design

Title: The Tailor Made Store

Agency: BWM Dentsu

Category: Design

Subcategory: Large Identity and Application (Above $50,000)

Title: Qantas Rebrand

Agency: Houston Group

Category: Design

Subcategory: Weird and Wonderful

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Category: Design

Subcategory: Entertainment Design

Title: Google Play, “Through the Dark”

Agency: R/GA Sydney

Category: Digital

Subcategory: Apps – Charity

Title: Reword

Agency: Leo Burnett Melbourne

Category: Digital

Subcategory: Digital Kiosk, Point of Sale, On-site, Outdoor Digital

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Category: Digital

Subcategory: Online Promotion, Campaign

Title: Hungerithm

Agency: Clemenger BBDO Melbourne

Category: Innovation

Subcategory: Creative Innovation / Technological Innovation

Title: Meet Graham

Agency:Clemenger BBDO Melbourne

Category: Promotion & Experiential

Subcategory: Best use of Experiential Marketing in a Promotional Campaign

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Category: Promotion & Experiential

Subcategory: Best use of Other Digital Media in a Promotional Campaign

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Category: Branded Entertainment & Content

Subcategory: Entertainment – Online, Campaign/Series

Title: The Boys

Agency: Clemenger BBDO Melbourne

Category: Branded Entertainment & Content

Subcategory: Entertainment – Film

Title: Every Second Counts

Agency: FINCH

Category: Branded Entertainment & Content

Subcategory: Mobile

Title: Hungerithm

Agency: Clemenger BBDO Melbourne

Category: Branded Entertainment & Content

Subcategory: Experiential – Installation

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Category: Branded Entertainment & Content

Subcategory: Experiential – Interactive

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Category: Creativity For  Good

Subcategory: Design

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Category: Craft In Advertising

Subcategory: Film – Cinematography

Title: What Is Up?

Agency: Goodoil Films

Category: Craft In Advertising

Subcategory: Film – Digital Visual Effects

Title: TAC – Speed

Agency: Blackbird

Category: Craft In Advertising

Subcategory: Film – Direction

Title: Rocket Car

Agency: Revolver/Will O’Rourke

Category: Craft In Advertising

Subcategory: Film – Digital Visual Effects

Title: Quantum Break – The Cemetery

Agency: Alt.vfx

Category: Craft In Advertising

Subcategory: Film – Best Use and/or Arrangement of Existing Music

Title: Google Play, “Through the Dark”

Agency: R/GA Sydney

Category: Craft In Advertising

Subcategory: Film – Sound Design

Title: Defence Force Recruiting ‘What Is Up?’

Agency: Nylon Studios

Category: Craft In Advertising

Subcategory: Film – Editing

Title: Airforce ‘What Is Up?’

Agency: The Editors

Category: Market Disruption & Product/ Service Development

Subcategory: Industry or Category Disruption

Title: Hungerithm

Agency: Clemenger BBDO Melbourne

Category: Market Disruption & Product/ Service Development

Subcategory: Industry or Category Disruption

Title: Meet Graham

Agency: Clemenger BBDO Melbourne

Category: Market Disruption & Product/ Service Development

Subcategory: Interactive Design for Product/Service  

Title:
Meet Graham

Agency: Clemenger BBDO Melbourne

DOWNLOAD FULL LIST OF WINNERS – 38th AWARD Awards Winners.pdf