Kiwi expat Ngaio McCreadie joins 72andSunny Sydney as director of operations and talent

Kiwi expat Ngaio McCreadie (left) has joined 72andSunny’s newly launched Sydney office. McCreadie will be joining 72andSunny Sydney in the role of director of operations and talent. McCreadie mostly recently held the role of partner and strategic business lead at BBH London. Previously, she was a regional account director out of BBH Singapore, and worked at Colenso BBDO in New Zealand.

Adding to its existing offices in Amsterdam, Los Angeles and New York, 72andSunny announced this morning the new global office structure with the launch of two new offices in Sydney and Singapore. The newly created Asia-Pacific (APAC) offering will be led by partner and managing director Chris Kay, and newly hired executive creative director Johnny Tan.

Operating as one company with five doors, 72andSunny Sydney and Singapore will work with the 72andSunny offices in Los Angeles, New York and Amsterdam, collaborating on behalf of brand partners while fostering its unique culture globally. The APAC team will continue to build on 72andSunny’s mission and brand citizenship practice, participating in and supporting initiatives that expand and diversify the creative class, as well championing the company’s purpose of being a platform for personal growth and creative self-expression.

72andSunny Sydney and Singapore will be opening with key founding clients and project partners eBay, Google, and Dropbox. The company will also be making deeper connections with the local creative and cultural communities by collaborating on projects with Semi-Permanent, Sea Shepherd, and AFTRS (Australian, Film, Television and Radio School).

Says Tim Mackinnon, CMO, eBay Australia and New Zealand: “We are already impressed with how smart, down-to-earth, fast and fun 72andSunny is. We are excited about what we’ll create together to get the other half of Australia using eBay.”

72andSunny has had a robust new business performance within the last year, expanding its client roster to include General Mills, Seventh Generation, Comcast Xfinity, Instagram, eBay, LA2024 (Los Angeles’ Olympic bid), Piaggio and Lipton Ice Tea. Famous for driving brand transformations through culture-shaping work, 72andSunny also expanded its product innovation endeavours with the opening of Sundae, an influencer network that unites people with brands through purposes they care about to create positive impact in the world. Some of 72andSunny’s most recognized creative work in the last year includes AXE’s “Find Your Magic” brand repositioning, adidas’ “One in a Billion,” Seventh Generation’s #ComeClean, and Coors “Climb On.” In November 2016, 72andSunny Amsterdam office launched its first product innovation, RAYNSIE, a weatherproof performance-driven coverall designed for urban movers and shakers.