MediaCom New Zealand picks up Gold, two Silver and Bronze at Festival of Global Awards

The Festival of Media Global Awards has announced the winners of its 2017 awards programme at a lavish ceremony held in Rome Cavalieri, Italy. The Festival of Media Global Awards is the only awards to celebrate the best media campaigns from around the world, open to all those involved in brand communication including agencies, media owners, brands, ad tech and communication specialists.

MediaCom New Zealand is thrilled to be amongst the announced winners selected by a panel of judges including senior agency heads and global brand marketers. Recognised for its excellence during the largest gathering of media leaders globally, MediaCom New Zealand picked up a total 1 gold, 2 silver and 1 bronze awards including a Gold for Safekids Aotearoa ‘Check for me’ (pictured) in Effectiveness Award category via ad agency bcg2, Silver in Best Launch Campaign for Maori TV ‘Lover Boy or Lavalava Boy’ and Best Not-For-Profit Campaign for Safekids Aotearoa ‘Check for me’ and a Bronze in Branded Content Creation for Anmum Infant Formula ‘Dad you’ve got this’.

Says Nigel Douglas, managing director of MediaCom New Zealand: “Last night was the culmination of a great period of work and momentum that we’re eager to maintain. We’ve done extremely well at the regional FOMA’s, the 2016 Spikes Asia, and most recently, our local Beacons, and now, to top it all off, the global FOMG Awards.

“We’re especially pleased with the width and depth of the high-quality work across our teams, clients and the agency that has been awarded, and we’re looking forward to continuing this at Cannes and beyond.”

Says James Blackwood, chairman, bcg2, the agency that worked on Safekids Aotearoa ‘Check for me’ with MediaCom: “We’re really proud to see this work winning on the world stage. We’ve worked with Safekids since 2007, so it’s great to see an idea drive positive behaviour changes that save lives and that this strategic approach to a creative media idea is being recognised internationally.

“Check for me before you turn the key has connected with New Zealanders, particularly with Maori, Pacific and low-income families, to reduce driveway run over deaths. The strategic approach transforms evidence-based research into a compelling story through ‘kanohi ki te kanohi’ (face-to-face communication).

Says Anthony Rola, marketing and communications, Safekids Aotearoa: “It’s great to see this approach being recognised globally.”

Globally, MediaCom was named Agency Network of the Year also picking up the Grand Prix Award for MediaCom UK’s Missing Type from the agency’s work with NHS Blood & Transplant. MediaCom’s night at the Festival of Media Global Awards was hugely successful picking up 6 Gold, 8 Silver, and 3 Bronze trophies, for clients including P&G and Mars from across 13 markets.