New Zealand Olympic Committee appoints Saatchi & Saatchi NZ as agency of record

Saatchi & Saatchi New Zealand has been appointed by the New Zealand Olympic Committee (NZOC) as its agency of record, following a competitive pitch that began in March.

The agency will work with the NZOC on its communications across the board, beginning with campaigns to support the New Zealand Winter Olympic Team to PyeongChang in February 2018, the NZ Commonwealth Games Team to the Gold Coast in April 2018, through to the 2020 Summer Olympic Games in Tokyo.

Says Sharon van Gulik, NZOC’s Commercial Director: “We were really impressed with the work we saw from Saatchi & Saatchi and the way they approached our challenging brief. They presented compelling creative strategy and ideas that we are confident will resonate with our Team members and their fans and supporters throughout New Zealand and the world. They left us feeling excited and energised. Paul, Toby and the whole Saatchi team felt like an excellent cultural fit with us which was also key. We’re looking forward to a great partnership in the months and years ahead.”

Adds Paul Wilson, Managing Director of Saatchi & Saatchi: “It’s an honour to be working with such a prestigious and inspiring organisation as the NZOC. Sharon and her team have an exciting vision for the brand here in New Zealand and we are delighted to be able to support them in achieving it.”

The NZOC represents both the Olympic and Commonwealth Games Movements in New Zealand. The organisation’s aim is to inspire excellence and pride in New Zealanders and enable New Zealand’s elite athletes to achieve on the world’s stage. During Games Time, performance planning, operations and leadership are the primary focus of the NZOC. The organisation also leads and advocates for sport and athletes and uses its strong international connections to deliver value to New Zealand.