Chapel Bar and Bistro uses art + social media to influence consumers in venue via Crave

Open the doors to Chapel Bar and Bistro on Ponsonby road and patrons will see an art piece that transports them straight to the famous Sistine Chapel in Rome. Chapel has undergone a revamp in the past 2 months and as part of the process, owner Luke Dallow engaged new agency Crave to create something that was unique and distinctly different to accentuate the quirky and irreverent style that customers have become accustomed to in recent years with Chapel Bar and Bistro.

Created as a collaboration by Crave and Artist Ross Lewis the artwork has taken 8 weeks and over 250 hours to craft. The roof mural features a series of naughty cherubs caught in a mischievous clash with a mixture of old world meets new world style. From Cherubs taking selfies through to fighting in champagne spray the creative piece really heightens the sense of space within this well-known watering hole.

The insight behind the piece was developed from an assessment of social media and what customers were sharing whilst they were in the venue.

Says Daniel Hopkirk, managing director, Crave: “Social Media has become an integral tool within the hospitality space, which has allowed real-time social currency for bars, clubs and restaurants. After reviewing Chapels social media, it appeared that 25% of the social posts were of the statue of Jesus with two guns. This gave us the platform we needed to create something that was truly distinct and different.”

Says Dallow: “In true Chapel style we wanted to produce something that is different and made people think. With social media becoming so prevalent in the hospitality space, this mural is sure to increase the social currency of Chapel.”

The roof mural will be unveiled this Thursday night, June 22nd, for all those that would like to see it first-hand.

Client: Luke Dallow – Chapel

Artist: Ross Lewis