Honeycomb’s Cannes Survival Guide

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8376ad54a53156097d6d4a51d51d5a65.jpgCannes is a rollercoaster. To the uninitiated, a week on the French Riviera with the world’s greatest advertising talent sounds like a dream vacation. But veterans know it’s no holiday: amid the parties and sun loungers, this is the world of serious business, big deals and massive hangovers.

Luckily, the team at London agency Honeycomb includes some of the industry’s most hardened Cannes experts. So along with a few friends, Honeycomb has compiled a handy map (and an even handier Google Maps version) and survival guide to the festival: hints, hacks and insider’s tips to getting the most out of the week.

1. Take the scenic route

Be savvy, and save on transport advises Frank Lakebrink, Honeycomb’s Head of Europe.

Instead of blowing the budget on a cab (or a helicopter!), take the train (36 minutes, approx €6) to Cannes from Nice St-Augustin station, just a ten minute walk from terminal 1. The trains are double decker, so enjoy Riviera views from the top deck en route. Alternatively take the Airport Express Bus 210, from Terminal 1 or 2 direct to Cannes (open returns approx €33pp, €66 for a group of four). It stops at Paul Doumer (AKA Holiday Inn), Place Vauban, and Cannes-Hôtel de Ville. CONTINUE READING ON LBB…