Kraft Heinz Australia passes through border security in new campaign via Y&R New Zealand

Heinz Infant key image 2.jpgWith help from Y&R New Zealand, Kraft Heinz Australia has launched a major campaign for its new infant food pouches that feature a transparent window.   

The campaign has launched on free-to-air channels, and will roll out across a range of media including out-of-home, digital, and shopper media.

Says Jono Key, managing director, Y&R NZ: "New mums, especially first-time mums, are always looking to interrogate the list of ingredients on products before buying. A pushy border security guard proved the perfect vehicle to validate the Heinz real food credentials. This is our first piece of work for Kraft Heinz Australia and we're looking forward to launching more throughout the year." 

Says Josh Moore, CCO, Y&R NZ: "After 14 years on-air, Border Security remains one of Australian TV's highest rating shows - this made it the perfect cultural currency to have fun with. Special thanks to Flying Fish and the Heinz team for making this campaign a pleasure to produce."

Client: Kraft Heinz Australia

Agency: Y&R NZ
Josh Moore - CEO / CCO
Jono Key - Managing Director / Head of planning
Tom Paine - Executive Creative Director
Josh Moore - Creative
Ellen Fromm - Copywriter
Sacha Moore - Head Producer
Fiona Chantaloup - Senior Producer
Katie Loverich - Senior Account Director
Heike Middleton - Senior Account Manager
Caroline Wilkie - Designer
Media - Mediavest Melbourne
Kate Provan - Group Account Director
Emma Schmidt - Account Manager
Keily Brown - Investor
Taylor Svarc - Digital Director   

Production Company: Flying Fish
Director: Gregor Nicholas
Producer: Penelope Sinclair
DOP: Marty Williams      
Editor: Alex O'Shaunessy
Post Production: Puck Murphy, Anita Ward, Mandy VFX
Grade: Pete Ritchie
Sound: Rumble Studios (Sydney) Liquid Studios (Auckland)


1/10 said:

Mitre 10 Sandpit

FMCG is never easy said:

This is a cute little spot, nothing more

The Judge said:

Phew, at least they didn't try to make it seem to similar to the world famous in NZ Mitre10 ad. Otherwise kiwis would laugh at its closeness.

Verdict: It's a long way from BK.

optional said:

nice post work

Customs Officer said:

We have strict rules around bio security for a reason here in Australia. Bloody kiwis I hope the next one of you bringing juice into our country gets the full cavity search. Good post though.

Maggot Brain said:


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