Matt Dickson’s Cannes Diary #3

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Screen Shot 2017-06-21 at 9.52.12 am.jpgMatt Dickson, national head of creativity, Southern Cross Austereo, Perth is representing Australia on the Cannes Radio Lions jury. Dickson, along with most of the other Australian and NZ jurors, reports exclusively to CB.

Day 3 was meant to be a tough day for the radio jury, but was surprisingly the easiest so far.

 

We spent the day working through shortlisted entries, deciding which would be worthy of metal, to then be discussed  and finalised tomorrow.  Overall the theme that stood out  to me was the capacity for radio and audio to do good. Outside the charity and non-profit category, there were quite a few entries determined to at the very least address, and in some cases practically fix issues in society – the gender pay gap, care for the sick, road safety, and more.

Over lunch we had a good chance to discuss the entries we thought had stood out, and for which reasons. Many ‘I wish I’d thought of that’ moments, which is a great sign of inspiring work to be awarded and announced in the next couple of days.

 

Sometimes radio is seen as an afterthought or add-on to an integrated campaign. While judging the best work in the last year from around the globe, it’s been great to see radio and audio treated with such reverence and importance.