Katie Holmes + Cuba Gooding Jr. star in newly launched Air New Zealand safety video via True

Screen Shot 2017-07-11 at 4.50.11 pm.jpgAir New Zealand has teamed up with American actors Katie Holmes and Cuba Gooding Jr. for its latest safety video A Fantastical Journey via creative agency True.
 
The video is an Alice in Wonderland inspired adventure featuring a number of iconic locations throughout New Zealand including the Southern Alps, Otago - including Dunedin and the Moeraki Boulders, the Conway River in Canterbury, Wellington, Mt Taranaki, Waitomo Caves, Rotorua, Cathedral Cove in the Coromandel, Tolaga Bay north of Gisborne, White Island and the Auckland Harbour Bridge.

VIEW THE SAFETY VIDEO
New Zealand singer and songwriter Gin Wigmore has also recorded her own unique version of the song 'My Little Corner of the World' as the backing track for A Fantastical Journey.
 
Holmes says it's been fun working alongside Cuba Gooding Jr. and the Air New Zealand crew to produce A Fantastical Journey.
 
Says Holmes: "I was really excited to be a part of this project - the safety video is creative, magical and funny.  The scenery is also beautiful and makes me want to get down to New Zealand!"
 
Screen Shot 2017-07-11 at 4.50.33 pm.jpgGooding Jr. says he wanted to get involved in Air New Zealand's latest safety video as he does a lot of travelling and loves the fun and different approach.
 
Says Gooding Jr: "They make you laugh, smile and pay a little bit more attention. I've also enjoyed working with Katie Holmes and Kiwi artist Gin Wigmore - her voice is enchanting and soothing, exactly what you need for safety video!"
 
Air New Zealand general manager of global brand and content marketing Jodi Williams says A Fantastical Journey will put all eyes on New Zealand by showcasing some of the best the country has to offer.
 
Says Williams: "With the help of Hollywood stars Katie Holmes and Cuba Gooding Jr. our latest safety video takes viewers on a journey taking in New Zealand's stunning beauty, incredible culture, friendly people and amazing flora and fauna, while also sharing the airline's key safety messages.
 
"We've taken a different approach creatively with our latest safety video, working closely with our creative agency True, and Auckland-based production company Assembly throughout the process on the special effects to help take people on a magical tour of the country."
 
Wigmore says she's loved teaming up with Air New Zealand again after first working with the company on its first creative safety video the 'Bare Essentials' in 2009 which featured the hit 'Under My Skin' from her first album and then again more recently to record a version of the track 'Tomorrow' from the movie Annie for the airline's Where To Next? campaign.
 
Says Wigmore: "I feel privileged to record my own version of 'My Little Corner of the World' as it's always a good challenge to re-produce a song, especially when it's already so great. It's also fantastic to see this track feature amongst some stunning New Zealand scenery, including my little corner of the world - the Coromandel."
 
Air New Zealand's safety videos have collectively generated more than 108 million views online to date along with significant international media exposure including the likes of CNN, BBC and the Daily Mail.

Air New Zealand
Jodi Williams - GM, Global Brand & Content Marketing
Sarah Sangster - Brand Development Manager, Global Brand & Content Marketing
Siobhain Hayes - Content Delivery Manager, Global Brand & Content Marketing
Karina Wenker - Media Manager, Global Brand & Content Marketing
 
True
Craig Pethybridge - Executive Creative Director
Dom Antelme - Creative Director
Duncan Blair - Writer
Helen Prangley - Group Account Director
Jess Standidge - Account Director
Sophie Smith - Account Director
Nigel Sutton - Agency Producer
 
Assembly
Damon Duncan - Director
Jonny Kofoed - Director
Rhys Dippie - Technical Director / VFX Supervisor
Alex McLeod, Gary Sullivan, Leo Zarpelon, Megan Au - Animators
Frank Rueter - Lead Compositor / VFX Supervisor
Helen Naulis - Producer
Jules O'Loughlin - DoP
Tim Mauger, Luke Haigh - Editors
 
Pete Ritchie - Colorist
Gin Wigmore - Music
 
Liquid Studios - Sound Design/Audio Mixing
 
Fraser Clements/Match Photography - Stills Photographer
Denny Monk - Retouching

8 Comments

Mick said:

Can I just preempt all the indignant posts from you Coldplay fans with a little Youtube link from me and the boys

https://www.youtube.com/watch?v=Te6VBiRjhqA

Cheer up. said:

Surely no one would actually admit to watching a Coldplay video????????

Chris Martin's mum said:

Yes

Pitch said:

This brief needs a new agency

Oh dear said:

A visually confused, poorly executed digital mess, with a sung soundtrack that fights with the voiceover. Lacking the humour of the previous spots. Waste of the talent. Boring. Having said that, full credit to the suits who managed to sell this pup.

Nah Yeah Naaah said:

On this platform, how can each one be worse than the last? The gags, effects and pace are Truely awful.

Dictation said:

You geniuses seem to think an agency would get to have an opinion with this client.

Safety Inspector said:

Can we please go back to cabin crew doing a quick safety demonstration? Please.

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