LIC consolidates account and appoints King St following a five-way competitive pitch process

After a recent consolidation of its account, New Zealand animal genetics and technology company, LIC, has appointed King St after a five way pitch in June. The account includes all areas of the farmer owned co-operative business –  LIC, LIC Automation and International.  

Says Chris Williams, CEO, King St: “We celebrated our 18th birthday in the same week we were appointed. So after such a hard fought win, along with a significant birthday, it would be fair to say the celebrations were very spirited. This is a highly coveted account and the team did an amazing job.”

LIC marketing manager Jason Szabo says the business was looking for a full service agency that could add value across all areas of the business and help overcome some of the challenges they’ve faced after the dairy downturn.

Says Szabo: “Anyone involved in the dairy industry has had to look hard at their business over the last 3-4 years. We are no different, so this exercise was all about finding the right partner to help us maximise the opportunities in front of us as we come out of the downturn. King St impressed us across all aspects of their operation; they are local, and along with this we found a very good fit between our organisation and theirs.”

Work has started immediately and Williams says they’re going to be busy between now and Christmas: “18 years down the track, and we’re gearing up for a strong run. We’re only just getting started.”