Mercedes campaign via Online Circle Digital invites AMG lovers to take unparalleled challenge

AMG_Press[1].jpgIn 2017 the prestigious performance brand Mercedes-AMG is celebrating its 50 year anniversary. As part of a series of commemorations, Mercedes-Benz has launched a new campaign "AMG Snow - An unparalleled challenge" in combination with their yearly event in Queenstown, New Zealand.

The campaign, created by Online Circle Digital, Melbourne, incorporates a website, supported by social and search with more executions to come, all around the commemoration of 50 Years of AMG. The winner (and a friend) gets a trip to the 2017 edition of AMG Snow in Queenstown.

Says Lucio Ribeiro, lead strategist at Online Circle Digital: "Every year Mercedes-Benz brings this fantastic event to their customers and fans. We wanted to give more people the opportunity to share in this once in a lifetime experience with AMG, giving them the chance to catch a glimpse of an incredibly unique event."

"It is an occasion that many AMG customers wait all year for," says Stephanie Leon, Digital Marketing at Mercedes-Benz Australia and New Zealand. "We looked at it as the perfect activation opportunity kick off our 50 years celebration and to differentiate an already pinnacle brand and what better way to bring it to life through an engaging online experience, including the launch of our vertical video for our mobile audience."

The campaign website brings together all the elements that make this event so special and unique. The chance to drive the world's finest sports cars in a stunning alpine location, the food, the hotel, the world-famous winter testing facilities and a competition.

Creative and execution: Online Circle Digital
Client: Mercedes-Benz AU/NZ

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