Nigella + friends launch Whittaker's Destinations range in new campaign via Assignment Group

Screen Shot 2017-07-19 at 12.40.18 pm.jpgWhittaker's has launched a new campaign via Assignment Group to promote Whittaker's Destinations range.

The spot, shot over one day in London, features a famous cast including brand ambassador Nigella Lawson along with Stephen Fry, Joanna Lumley and Bill Bailey.

The celebrities were chosen because of their familiarity with New Zealand. A critic had once reviewed a show Bailey had performed in by describing him as "nuttier than a Peanut Slab" and he has been a fan ever since.

The new Destinations packaging was designed by Chris Bleackley from Assignment along with Len Cheeseman, Geoff Francis and MUTI and reflects the country of origin of the ingredients.

Business Director Julia Walshaw
Creative team. John Plimmer and Chris Bleackley
Production Company: Waitemata Films
Producer: Juliet Dreaver
Whittaker's: Philip Poole, Holly Whittaker and Jasmine Currie

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