Social media agency Socialites wins Bayer NZ Consumer Health account against Krunch + JWT

socialitesbayerteamshot.jpgSpecialist social media agency Socialites has won the Bayer New Zealand Consumer Health account in a three way pitch against Krunch and J. Walter Thompson.

With a history that stretches back 150 years and with its core competencies in the fields of health care and agriculture, Bayer is an exciting new client for Socialites. The agency will be working across all Bayer Consumer Health brands in New Zealand, including Berocca, Claratyne and Elevit.
Says Sarah Alexander, senior brand manager for Bayer Consumer Health: "We were looking for a partner that could clearly demonstrate strategic thinking as well as creative execution. We are excited to bring Socialites into the fold."

Says Emma John, client lead, Socialites: "We're looking forward to working closely with Sarah and the team at Bayer to bring this partnership to fruition. We're very excited about helping Bayer's Consumer Health brands grow on social media in New Zealand. The team have plenty of creative ideas and are looking forward to working together with Bayer to bring them to life on social."

Bayer New Zealand is a great addition to the agency's client portfolio which includes House of Travel, Mitre 10, The Co operative Bank, and Sanitarium.

Socialites is a specialist social media agency based in Auckland and was founded by Wendy Thompson in 2010.


What's the spend? said:

Not much probably, hence why they went with a social media agency:)

Hypocrisy said:

I love it how there's a massive trend to have a balanced gender workplace.
Not at Socialites. They need to be called out.

5 White Females said:

Where's the diversity?

Hypocrisy said:

In an effort to deflect attention away from this serious issue, the CEO is trying to use humour on their LinkedIn page. Imagine if a male in charge of an agency whose workforce is 95% white males did the exact same? Not good. Has to be fair for all.

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