Volvo Cars showcases New Zealand's stunning landscape in latest brand film via Republik

Screen Shot 2017-07-26 at 8.46.16 am.jpgFreemans Bay indie agency, Republik, and Kiwi director Paul Ross Jones have collaborated to produce local brand content for Volvo Cars New Zealand, for use in digital, cinema and TV.

Says Coby Duggan, general manager, Volvo NZ: "The Volvo brand and product has undergone a significant evolution in the last five years, and it's important we reflect that in our marketing. We're a challenger brand in the luxury category here, but we have a line up that's outstanding, and it's getting stronger with every new model launched. We're chasing a fourth consecutive sales record in 2017 but for this growth to continue it's imperative that we connect with Kiwis and elevate the Volvo brand perception amongst luxury car buyers in New Zealand."

VIEW THE SPOT
Screen Shot 2017-07-26 at 8.46.32 am.jpgSays Andrew Sims, creative director, Republik: "Until now most of the brand content we receive is filmed on the right-hand side of the road in wintery Scandinavian locations, which isn't ideal for the New Zealand market. We wanted to show Volvo's award-winning product in iconic local environments that better reflect our lifestyle. It's been a fantastic project to work on; Paul truly went above and beyond to pull it all together. We also managed to capture additional footage for future campaign creation."

Client - Volvo Cars New Zealand
Coby Duggan - Volvo New Zealand's General Manager
Brittany Gardner - Sales and Marketing Coordinator

Production Team
Paul Ross Jones - Director
Toybox - Post Production
Michael Hurst - Voice Talent
Liquid Studios - Sound Design
Philippe Lods - Editor

Republik
Andrew Sims - Regional Creative Director
Adam Taylor - Writer
Nicole Yeoman - Art Director
Emma Munro - Account Director
Paul McNamara - Business Director
Diane Besim - Media Manager

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