What was learned about AI at Cannes 2017?

POPE-AI.jpgEven before Publicis Groupe announced its plan to create a holding company-wide AI platform, funded by a moratorium on awards entries, artificial intelligence, clever creative data and machine learning were big topics of Cannes 2017. So what is the creative community saying? And where are we headed? LBB's Laura Swinton and Addison Capper spoke to creatives, Lions judges and tech experts to get their take on AI and the conversations around it on the Croisette and in the Palais.

It popped up in numerous panels and throughout the awards themselves - one of the big trends to emerge from this year's winners was the tension between the low tech, simple ideas and the ingenious examples of AI. In the red corner, standing for pure, easy-to-grasp concepts in a confusing world, you had the likes of Fearless Girl, Humanium and The Immunity Charm. And in the blue corner, it was all neural networks and learning chatbots.

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