Bendon Lingerie pushes new essentials range with newly launched campaign via February

2J5gE-f0qifPA-oDEkEvGLOSUB9LZY2J481S_Hucohg,iUwdJ1Z-yJr1KjSCFWwWjziMAFJvz9DAc6OzaqFVRgM.jpgNew Zealand intimates brand, Bendon Lingerie has launched a fully integrated marketing campaign via February, to promote the launch of its technically innovative new essentials range, Bendon Body.
 
The vibrant campaign depicts a diverse group of dancers and sportswomen including New Zealand netball star, Kayla Cullen dancing freely in the collection. Engineered for supreme comfort, the collection has been designed to move with the body by using the latest in intimates design and technology, underpinning the campaign message, 'Made to Move'.
m2WYIp4Zmi7NteqsZlloNitQRKy-bA3YNNELqWDnsR8,K2_gg19YW2aAjUQMo6eWbBzkL4HbkWTtSf5Fa84N7jQ,-VT7xtIVFPZ8xT8vGR5RqPPldBYa23KXcMFc67DqDXw.jpgThis trans-Tasman campaign will be supported by events, digital, in-store, OOH and PR in Australia and New Zealand.

Says Brooke Hinman, GM global marketing, Bendon: "Our researchf-bECDauU1AgMtglvzsB5FsnEGeiHeq_vaQqueP5adA,sn4I4lOEmC7Yw_83THu9D62KNUIS2_oDTv5U5oXwynw.jpg revealed that on average Australian and New Zealand women are not wearing 47% of their bras due to issues with fit and comfort. Bendon Body is designed to liberate women from this discomfort and provide them with highly innovative product that is literally made to move on the body. It's an exciting launch for the brand, and in keeping with Bendon's 70 year history of design technology."mzR3w6xKkh3dZD3p6npuKP795ALP0_NekZ4v607yArs,pEUb5jWoUFalM2ZIARa-09pTUxZ1jCQRZ9TPJubKJkc,LmgKJu254LyGW3GZ6uPgQOcuwlO-HFNuckfZ7u4ovH0.jpg
 
To prove just how comfortable the range is, Bendon is giving away a free Bendon Body Bra to the first 100 customers who bring in their most uncomfortable bra to selected Farmer's and Myer stores on August 19 and 26, respectively. From August 20-28, Bendon will run the 'Great Bra Buy Back' in selected Farmer's stores by buying customers most uncomfortable bras and providing a gift voucher in return to shop the Bendon Body collection. H6hI5r_fFUQwbhL6G0uXgU-YlLp0Q78pBdNu25sUhRk,9kvlRJW3JxmV3wP-zTLe_HDXJBnX6hfhii3xJR4lmfE.jpg

Leave a comment

About CAMPAIGNBRIEF

A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest jobs

Retrieving latest jobs