KFC goes on a late night joyride in newly launched TV spot via Ogilvy & Mather, NZ

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Screen Shot 2017-08-30 at 7.18.03 am.jpgKFC continues to build on it’s Finger Lickin’ Good platform with the release of its latest 30 second brand spot from Ogilvy & Mather New Zealand via Scoundrel Films.

 

Last year’s launch featured a dancing cleaner set to the universally loved ‘Hungry Eyes’ and this year’s spot follows on with an equally recognisable track.

 

Set to the iconic tune ‘Ridin” by Chamillionaire, and shot in the style of a hip hop video, the spot follows a group of young at heart octogenarians out for a late night joyride after a quick stop at a KFC drive thru.

Says Regan Grafton, ECD, O&M: “What do you get when you combine chicken, mobility scooters and a classic hip hop track? A pretty memorable ad we think.”

Says Clark Wilson, marketing director at restaurant brands, KFC: “This spot captures what Finger Lickin’ Good is all about, showing KFC as a catalyst for good times and letting go amongst friends. Paired with a music track that’s sure to make you smile, we think the ad will resonate strongly with our audience.”

 

Client: KFC – Restaurant Brands

General Manager Sales and Marketing  – Geraldine Oldham

Marketing Director – Clark Wilson

Marketing Manager – Ella Fairley

 

Creative Agency: Ogilvy & Mather, New Zealand

Executive Creative Director: Regan Grafton

Creative Director: Gaelyn Churchill

Creative Director: Peter Wujkowski

Copywriter: Brooke Wiley

Art Director: Josh Foley

Planning Director: Ben Fielding

Group Account Director: Maggie Antone

Senior Account Director: Jen Murphy

Senior Account Manager: Julia Pensabene

TV Producer: Amanda Kabel

Head of Post Production: Martin Spencer

Sound mixing: Keegan Meiring

Production Company: Scoundrel

Director: Peter Carstairs

Producer: Nikki Smith