KFC goes on a late night joyride in newly launched TV spot via Ogilvy & Mather, NZ

Screen Shot 2017-08-30 at 7.18.03 am.jpgKFC continues to build on it's Finger Lickin' Good platform with the release of its latest 30 second brand spot from Ogilvy & Mather New Zealand via Scoundrel Films.
 
Last year's launch featured a dancing cleaner set to the universally loved 'Hungry Eyes' and this year's spot follows on with an equally recognisable track.
 
Set to the iconic tune 'Ridin'' by Chamillionaire, and shot in the style of a hip hop video, the spot follows a group of young at heart octogenarians out for a late night joyride after a quick stop at a KFC drive thru.

VIEW THE SPOT
Says Regan Grafton, ECD, O&M: "What do you get when you combine chicken, mobility scooters and a classic hip hop track? A pretty memorable ad we think."

Says Clark Wilson, marketing director at restaurant brands, KFC: "This spot captures what Finger Lickin' Good is all about, showing KFC as a catalyst for good times and letting go amongst friends. Paired with a music track that's sure to make you smile, we think the ad will resonate strongly with our audience."
 
Client: KFC - Restaurant Brands
General Manager Sales and Marketing  - Geraldine Oldham
Marketing Director - Clark Wilson
Marketing Manager - Ella Fairley
 
Creative Agency: Ogilvy & Mather, New Zealand
Executive Creative Director: Regan Grafton
Creative Director: Gaelyn Churchill
Creative Director: Peter Wujkowski
Copywriter: Brooke Wiley
Art Director: Josh Foley
Planning Director: Ben Fielding
Group Account Director: Maggie Antone
Senior Account Director: Jen Murphy
Senior Account Manager: Julia Pensabene
TV Producer: Amanda Kabel
Head of Post Production: Martin Spencer
Sound mixing: Keegan Meiring

Production Company: Scoundrel
Director: Peter Carstairs
Producer: Nikki Smith

8 Comments

Ahhhhhh said:

the classic old person riding mobility scooter like a boss gag that's been used in countless ads, music videos and movie scenes.

They see me writin', they h8'n... said:

The world needs Chamillionaire right now. Bless.

Like this one... said:

https://www.youtube.com/watch?v=3EWoMK5hBWA

I thought it was just this playing here, but nope we've remade it.

Puff Jacket said:

I feel this will be quite loved by the KFC die hards.

On another note, this track is still solid.

Chamillionaire said:

I thought you said it would be cool?

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