Labour says ‘Let’s do this’ in the party’s first television election campaign via Augusto
NZ Labour Party has launched its first election TV advertisement, produced by creative agency Augusto, which focuses on the opportunity New Zealanders have at this election to seize the moment and vote for a party that will start to build a better country.
Narrated by Labour leader Jacinda Ardern, the ad features New Zealanders from all walks of life, as viewers follow Ardern from her offices in Parliament to speaking at the Labour Party’s campaign launch.
Says Leon Kirkbeck, co-founder of Augusto: “After Jacinda became Leader, a collaboration of passionate creative individuals came together to devise a new advertising campaign that reflected Jacinda’s optimism, energy and determination to make New Zealand better.
“The urgency required quick thinking and fast decisions, so after two concepting sessions, filming began and the final shots were captured live at the Labour Party campaign launch less than 48 hours ago.”
Says Andrew Kirton, Labour’s 2017 campaign manager: “We are stoked with the new ad and hope New Zealanders will like it to. We wanted to convey a message that this election is a key moment in time, where we can either vote for more of the same, or vote for a leader and a party that has a positive vision for the future.”
The TVC features the sound-track ‘Always On My Dub Mind’ by Tiki Taane. It goes to air tomorrow, 23 August 2017.
Creative Agency and Production Company: Augusto
Creative Directors: Matt Sellars & Rich Robson
Producer: Cass Avery
Director: Ian Hughes
Line Producer: Monique Neilson