Spark celebrates family in follow-up to ‘Little Can Be Huge’ brand campaign via Colenso BBDO

Following the launch of ‘Little can be huge’ earlier in August, Spark have come out with the first of many stories extending moments from its launch ad via Colenso BBDO. Dubbed ‘Celebrate Family’, the film is an emotional take on Spark’s ‘Little can be huge’ platform.

Colenso CCO, Levi Slavin, says it’s a story about how a little thought, a little online research, and a little effort can make all the difference in the world.

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The film tells the story of a single mum and her 10-year-old boy in the weeks leading up to Father’s Day. Mum does her best not to show it, but we can tell that this is a particularly difficult time of year.

Says Sarah Williams, head of brand at Spark: “We love this story. ‘Little can be huge’ is a powerful, and universal truth, and we couldn’t wait to start to use it to tell some genuine, emotional, kiwi stories.”

‘Celebrate Family’ features Atticus Iti and Reina Webster-Iti, the mum and son from the ‘Little can be huge’ spot. The pair are a real mother and son (although off-screen, Atticus’ dad is most definitely part of the family, too).

The story plays out against ‘Imagining My Man’ – a song from rising kiwi star Aldous Harding, and will run on TV, cinema and online for two weeks around around Father’s Day.

Client: Spark

Sound: Franklin Road