Stuff Fibre appoints Starcom New Zealand as media agency following a competitive pitch

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cd156638485585.57aa684c67580.jpgStarcom New Zealand has today announced that it has won the media account for the ultra-fast internet provider, Stuff Fibre, following a competitive pitch.

Stuff Fibre is a new entrant to the market and Starcom will work to position the business as a challenger brand in an increasingly crowded marketplace. The advertising campaign will challenge incumbent providers, using tongue in cheek humour that appeals to Kiwis, while focusing on Stuff Fibre’s product truths.

Says Sam Morse, managing director, Stuff Fibre on Starcom’s appointment: “In start-up we look for partners, who like us are keen to try new things, challenge the status quo, are dedicated to learning and intensely focused on delivering exceptional outcomes for customers. We are delighted to have found these qualities in the team at Starcom and look forward to some exciting times ahead.”

Says Paula Adams, business director, Starcom: “We are absolutely thrilled to be partnering with such a dynamic business, and look forward to delivering growth for them over the coming year.”

Says Jason Theodore, managing director, Starcom: “The Stuff Fibre pitch was an exciting, fast turnaround process, in which we bought to life our ‘Human Experience’ thinking to demonstrate how Stuff Fibre will achieve its business targets.”

The appointment is effective immediately.