The Block NZ's Dyls and Dylz partner up with Haier to help Kiwis in need via Sherson Willis

image001.jpgBuilding on from Haier's 2015 and 2016 partnership with The Block NZ, Haier's agency Sherson Willis has launched a new campaign concept to extend Haier's partnership with The Block NZ off the screen and involve local communities.

The resulting campaign features The Block NZ 2016 People's Choice Award winners Dyls and Dylz on a road trip to provide "Haier Help" to Kiwis in need.

VIEW THE SPOT
VIEW THE EDGECUMBE VIDEO
VIEW THE GETTING STUCK IN VIDEO
VIEW THE BIG REVEAL VIDEO
Using Dyls and Dylz' renovation know-how, the Haier Help roadshow provides practical, renovation and handyman assistance to help Kiwis get the job done. 
 
Dyls and Dylz and the Haier Help trailer made its first stop in Edgecumbe, where the Rangitaiki River burst its' bank on April 6 this year. Among the casualties were the playground and sandpit of Te Kohanga Reo o Patutaatahi, which was destroyed by the floods and resulting silt.
 
Over three days the Kohanga Reo's playground was restored and upgraded by Dyls and Dylz, the Haier Help team, and a group of local volunteers.
 
Sherson Willis partner production company Useful Films were on-site to document the activity to produce a 30" brand TVC, 15" promotional TVC, and social videos to document the Haier Help campaign.
 
The TVC will run on MediaWorks platforms and the social content will run on Haier's owned channels.
 
Dyls & Dylz took the Haier Help trailer on the road in July, stopping in Tauranga on the 24th, Hamilton on the 26th, and Auckland on the 28th.

Client: Haier
Brand Manager: Delwyn Karanikolaou

Agency: Sherson Willis

Directors: Trish Sherson / Rewa Willis

Associate Director: Amy McKenzie
Production Associate: Lisa Webb
Associate: Thalia Stronge

Junior Associate: Issie Hallwright
Designer: Richard Munro
Production company: Useful Films
Director: James Barr
Producer: Carne Bidwill
DOP: Stephen Allanson
2nd Camera: Joe Rixon
Sound Recordist: Ben Vanderpoel

TVC Post production: Images & Sound
TVC Editor: Tam Hardley
Flame Artist: Brenton Cumberpatch
Colourist: Alana Cotton
Sound Design: Mark Vorstman
Post Producer: Samantha Jukes
Content Post Production: Useful Films
Content Editors: Leo Clark Ribeiro & James Barr
Content Sound Design: David Liversidge / Radiate Sound

Media agency: MBM

Haier thanks The Block NZ partners who helped make the campaign possible - Hirepool, Bosch, Pita Pit and Honda.

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