Tower Insurance helps to undo the unfortunate things in life in latest campaign via BC&F Dentsu
Tower Insurance is demonstrating its commitment to helping Kiwis deal with whatever life throws at them in a new brand campaign created by Barnes, Catmur & Friends Dentsu.
The campaign plays with time to reverse the effects of a series of disasters. We see objects that were destroyed coming back together in super slow-motion clips.
Says Fiona Woolley, head of marketing, Tower Insurance: “The campaign perfectly echoes what we do as a company. Our purpose is to undo the unfortunate things that life does, as quickly and easily as possible, so it’s like they never happened.”
The agency worked with production company, Reel Factory to bring the idea to life using a Phantom 4K camera to capture an incredible amount of mesmerising detail.
Says Mick Stalker, creative director, BC&F Dentsu: “We were aiming to do something distinctive in the insurance market to highlight Tower’s products in an interesting way. Slow motion is pretty interesting to watch and in reverse even more so.”
In addition to the TVC, the campaign will feature digital executions, outdoor, and radio.
Client: Tower Insurance
Tony Antonucci – General Manager, Product and Marketing
Fiona Woolley – Head of Marketing
Suzi Goodwin – Marketing Manger
Agency: Barnes, Catmur & Friends Dentsu
Paul Catmur – Founder & CEO
Luke Farmer – Managing Partner
Mick Stalker – Creative Director
Rob Longuet-Higgins – Creative
Rob Cook – Creative
Phil Newman – Head of Production
Nicholas Gallagher – Account Director
Monica Wales – Head of Media
Production Company: Reel Factory
Dan Watkins – Director
Hamish Trott – DOP
Olivia Lynd – Producer
Marc McCarthy – Edit
Franklin Rd, Shane Taipari – Sound
Franklin Rd, Jonathan Mihaljevich – Music Licensing
Music: “One + One” written and performed by Graeme James