ANZ showcases its modern digital banking services with new campaign via TBWA Group NZ

ANZ3067A_30_1 - Thumbnail.jpgTBWA Group NZ is showcasing the modern digital banking services of ANZ with the unveiling of a new campaign targeting customers in their 20s and 30s.

The campaign is brought to life through the characters of Dotti and Leon - two young people who move effortlessly through their day, taking advantage of the many innovative services ANZ provides to make its customers' lives easier.

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Says Christy Peacock, Executive Creative Director at TBWA Group NZ: "This first execution showcases just how easily ANZ's everyday banking services integrate into the fabric of our daily lives, at the same time making the point that when your money moves with you, you're always on top of your finances."

Customer research was integral in helping ANZ and TBWA shape the campaign. One of the key insights that informed further executions was the value young people place on engaging with their bank for guidance on how to make the most of their money.

Says ANZ's Head of Consumer Marketing Matthew Pickering: "Customers' expectations of service from a bank have changed. We wanted to highlight the many leading features ANZ offers that make people's lives easier - from mobile payments to voice authentication - whilst still showing the value placed on having a conversation with a banking expert when needed. It's about showcasing the benefits of a modern digital bank with a human touch."

The ANZ Everyday Banking campaign will be rolled out across TV, outdoor, digital, press, social and in-branch.

View the first ANZ Everyday Banking TVC here
For more information, visit anz.co.nz/joinanz

Agency: TBWA Group NZ
ECD: Christy Peacock
CD: Julian Andrews
Creatives: David Sylvester, Watchara Tansrikeat
Senior Account Lead: Andrea Harris
Account Director: Emily Brockie
Account Manager: Shaun Bloch
Agency Producer: Jodie Hari
Production Company: Plaza Films
Director: Paul Middleditch
Producer: Peter Masterton
DoP: Tristan Milani
Production Designer: Bruce Everard
Casting: Catch Casting
Offline Editor: The Editors - David Whittaker
Colourist: Blockhead - Peter Ritchie
Online Editor: Blockhead - Richie White
Production Assistant Blockhead: Isabel Aitchison
Original Music: Level Two Music
Sound Design & Mix: Liquid Studios - Craig Matuschka


Client: ANZ
Head of Marketing NZ: Astrud Burgess
Head of Consumer Marketing: Matthew Pickering
Senior Marketing Manager: Darryn Gordon
Marketing Manager: Carmelle Anderson, Andrea Piggott, Sarah Mann, Jess
Davidson

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